We are a marketing solutions provider. We assist brands and organizations in the ideation, design, negotiation and implementation of innovative and enduring marketing platforms.

  • Areas of Expertise

    Brand Strategy

    Consulting

    Execution and Activation

    Business Development

    Sports

    Entertainment

    Media

    Technology

  • We exist to serve

    We provide our partners with the inspiration and support needed to pursue big ideas and help them realize their full potential.

  • Quality Service Starts With Leadership

    Eric T. Bechtel — Founder and President

    25+ years of delivering measurable value and positive results for our partners

    Passionate leader and consummate team player focused on driving transformation

    Founder and Managing Director of Rule 1.02 Marketing that was sold to International Sports Management in 2011

    Equity Partner at Integrated Sports International playing a key role in their growth and sale to SFX Entertainment in 1999

    B.S. in Actuarial Science from University of Connecticut

    Masters in Sports Management from Ohio University

    A marketing executive with 25+ years of experience in developing and implementing integrated marketing, consulting and business development platforms in the sports, media and entertainment industries, Eric Bechtel launched IdeaQuest LLC in September 2001.

    Known for his extensive industry relationships, Bechtel has assisted Fortune 500 brands, professional athletes, entertainers, broadcast talent, media companies, leagues and team properties navigate the sports, entertainment, media and technology industries. Over his career, Bechtel has partnered with some of the world’s most respected brands and created marketing solutions actualized in national advertising campaigns, naming rights deals, property sponsorships and endorsements with clients including but not limited to American Family Insurance, Johnson Controls, 24 Hour Fitness, Ask.com, Burger King, Heineken USA, L’Oreal’s Drakkar Noir, World Wrestling Entertainment, Bellator, Dale Earnhardt Inc. and Dale Earnhardt Jr., Rory McIlroy and Steve Young.

    Recent successes include:

    • Development of Johnson Controls first-ever strategic sponsorship plan

    • Launch of American Family Insurance signature PGA Tour Champions event in Madison, WI entitled the American Family  Insurance Championship

    • American Family’s landmark partnership with new media organization The Players’ Tribune and first post-career partnership  with its founder Derek Jeter

    • Negotiation of endorsement agreements with J.J. Watt, Kevin Durant, Steve Stricker, Shaquille O’Neal on behalf of American  Family Insurance

    • Launch of Fantex Inc. as strategic advisor to Board of Directors

    Bechtel is also recognized for his long-standing expertise in assisting early-stage and emerging technology brands penetrate the sports, entertainment and media industries, with recent partners including Chegg, Conviva, Demand Media, Fantex, SAS, Sportscastr and XOS Digital.

    Prior to IdeaQuest, Bechtel joined Integrated Sports International (ISI) in 1994. At ISI, he was an integral member of the team that sold stadium naming rights to 3Com Park for the San Francisco 49ers, Ericsson Stadium for the Carolina Panthers and Comcast Center for the University of Maryland. Bechtel was directly responsible for securing Burger King as ISI’s first-ever corporate consulting client and handled off-field marketing for Pro Football Hall of Famer Steve Young. After their sale to SFX Entertainment in 1999, Bechtel supervised SFX Sports Group’s sales division that included 17 global offices.

    Bechtel started his career at TitanSports Inc. / World Wrestling Federation where he was a member of the executive team that led the company’s initial international expansion into both Europe and Asia. His vision and sales acumen led to the WWF’s historic title sponsorship of SummerSlam with Domino’s Pizza, which was a pay-per-view industry first.

    Bechtel was born in Cleveland, OH and later raised in Weston, CT. He attended the University of Connecticut where he received his B.S. in Actuarial Science and also played football. After graduating from UConn, Bechtel earned his Masters in Sports Management from Ohio University. Today, he resides in New Jersey with his family.

  • Testimonials

  • Career Opportunities

    Interested in learning more about career opportunities at IdeaQuest? Please email your name, contact information and resume toinfo@ideaquest.net