25+ years of delivering measurable value and positive results for our partners
Passionate leader and consummate team player focused on driving transformation
Founder and Managing Director of Rule 1.02 Marketing that was sold to International Sports Management in 2011
Equity Partner at Integrated Sports International playing a key role in their growth and sale to SFX Entertainment in 1999
B.S. in Actuarial Science from University of Connecticut
Masters in Sports Management from Ohio University
A marketing executive with 25+ years of experience in developing and implementing integrated marketing, consulting and business development platforms in the sports, media and entertainment industries, Eric Bechtel launched IdeaQuest LLC in September 2001.
Known for his extensive industry relationships, Bechtel has assisted Fortune 500 brands, professional athletes, entertainers, broadcast talent, media companies, leagues and team properties navigate the sports, entertainment, media and technology industries. Over his career, Bechtel has partnered with some of the world’s most respected brands and created marketing solutions actualized in national advertising campaigns, naming rights deals, property sponsorships and endorsements with clients including but not limited to American Family Insurance, Johnson Controls, 24 Hour Fitness, Ask.com, Burger King, Heineken USA, L’Oreal’s Drakkar Noir, World Wrestling Entertainment, Bellator, Dale Earnhardt Inc. and Dale Earnhardt Jr., Rory McIlroy and Steve Young.
Recent successes include:
Development of Johnson Controls first-ever strategic sponsorship plan
Launch of American Family Insurance signature PGA Tour Champions event in Madison, WI entitled the American Family Insurance Championship
American Family’s landmark partnership with new media organization The Players’ Tribune and first post-career partnership with its founder Derek Jeter
Negotiation of endorsement agreements with J.J. Watt, Kevin Durant, Steve Stricker, Shaquille O’Neal on behalf of American Family Insurance
Launch of Fantex Inc. as strategic advisor to Board of Directors
Bechtel is also recognized for his long-standing expertise in assisting early-stage and emerging technology brands penetrate the sports, entertainment and media industries, with recent partners including Chegg, Conviva, Demand Media, Fantex, SAS, Sportscastr and XOS Digital.
Prior to IdeaQuest, Bechtel joined Integrated Sports International (ISI) in 1994. At ISI, he was an integral member of the team that sold stadium naming rights to 3Com Park for the San Francisco 49ers, Ericsson Stadium for the Carolina Panthers and Comcast Center for the University of Maryland. Bechtel was directly responsible for securing Burger King as ISI’s first-ever corporate consulting client and handled off-field marketing for Pro Football Hall of Famer Steve Young. After their sale to SFX Entertainment in 1999, Bechtel supervised SFX Sports Group’s sales division that included 17 global offices.
Bechtel started his career at TitanSports Inc. / World Wrestling Federation where he was a member of the executive team that led the company’s initial international expansion into both Europe and Asia. His vision and sales acumen led to the WWF’s historic title sponsorship of SummerSlam with Domino’s Pizza, which was a pay-per-view industry first.
Bechtel was born in Cleveland, OH and later raised in Weston, CT. He attended the University of Connecticut where he received his B.S. in Actuarial Science and also played football. After graduating from UConn, Bechtel earned his Masters in Sports Management from Ohio University. Today, he resides in New Jersey with his family.
Sports Business Journal
The Sponsorship Space
Sports Business Journal
Sports Business Journal
Sports Business Journal
The world of sports marketing is alluring and packed with real business opportunity. However, it’s also very complex and full of pitfalls where you can easily make really big mistakes. As CMO of a Fortune 100 company, when our organization decided to make strategic investments in sports marketing, I knew we needed help to navigate these waters. We found the perfect partner for this journey with IdeaQuest.
From the beginning, Eric Bechtel and the entire IdeaQuest team fully committed to building a strategic relationship with our company. Their approach was well aligned to our own culture of having immediate impact and delivering near-term results with an eye toward an ambitious long-term vision. They became a part of our team, invested time to learn our business and helped design strategies to address our objectives around brand, market awareness, relevance and growth. Their contributions spanned all aspects of our sports marketing efforts from planning and design through deal-making and execution.
The IdeaQuest team quickly earned my trust and respect, and they continue to raise the bar every day. Their expertise is unique, talent immense, relationships remarkable and characters impeccable. These are some of my favorite people. Working with them has been one of the highlights of my professional career.
“In the 20 plus years that Eric and I have been friends and worked together, he has always been the most caring, honest, kind and forthright person I have ever known. As a consultant for 24 Hour Fitness, and even today, his integrity is of the highest standard, his ability to perform and deliver exceptional work, and his friendship, is just priceless.”
“I’ve known Eric Bechtel for more than 25 years and he is quite simply the most progressive and innovative marketing mind in the business. Eric and his team at IdeaQuest are always ahead of the curve, while constantly creating fully customized marketing initiatives that set new trends in our industry. The foremost experts at representing brands, building ground-up marketing programs and maximizing results, IdeaQuest is quite simply the best in class.”
“Eric has been an integral part of our success. One of his many talents is his ability to connect people because they trust him and he is the single most connected human on the planet. He is one degree of separation, not six, to anyone and everyone and we are thrilled to have him on our team.”
Eric is strategic, solid leader with a creative eye that focuses on framing brand identities and creating marketing solutions. His platform of treating clients with respect, transparency and honesty weaves seamlessly into his approach for developing and launching projects and embracing challenges. As an innovative professional, his success has been fueled and driven by his passion for what he does, the people he does it for and for the people who work alongside of him.
“It has been my pleasure as the Commissioner of the Arena Football League and now as President of the Pro Football Hall of Fame to work successfully with Eric Bechtel for nearly two decades. He is one of the best and brightest in the business of sports: innovative, industrious, extremely effective and honorable. If you want to grow your business with exponential returns, Eric and his team and IdeaQuest should be your quarterback for marketing, sponsorship and branding.”
“Eric and I began our professional career together over 20 years ago. Eric has unparalleled experience and resources in the sports industry. He is committed, professional and gets results, truly someone you can count on.”