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ABOUT IDEAQUEST

Founded in 2001

Welcome to Team IdeaQuest (IQ), founded in 2001 by 30+ year industry veteran Eric Bechtel, with a mission to launch an innovative sales and marketing solutions agency, to support companies from Startups to Fortune 100. The agency was created out of the realization that many corporations lacked parallel strategic marketing and sales plans to fully negotiate and maximize their sports and entertainment investments.

The IQ team of subject matter experts understand the strategic business and revenue-generating power of sponsorships to drive sales and ultimately market share for our partners. With personalized approaches tailored to your objectives, IQ empowers brands through thoughtful analysis to unlock the full potential of their investments and delivering value.

Join us today, and revolutionize your approach with the right tools, insights, and strategy to WIN in the marketplace.

$0.0B+

TOTAL SPONSORSHIP
DEALS

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NAMING RIGHTS DEALS
(BUY + SELL)

0

YEARS WITH LONGEST
STANDING CLIENT

$0M

AVERAGE ANNUAL
NEGOTIATED SAVINGS

AGENCY SERVICES

IdeaQuest is a Sales and Marketing Solutions Innovator

IMAGINE. We think big.
COLLABORATE. We Work As An Extension Of Your Team.
ACHIEVE. We Create Solutions That Drive Value.
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Brand Consulting

The IQ Brand Consulting Team has a wealth of expertise in identifying and developing targeted partnership opportunities for our brand clients. We deliver cross discipline solutions through integrated custom programming, all rooted in research, data and cultural insights. Our approach allows us to reach the brand's target consumer, achieve its goals, and objectives while driving measurable results.

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Property Representation

IQ works as a natural extension of your sales team, by creating an infrastructure model that nets high-quality collaboration and successful sales strategies and materials. We have a proven ability to shorten your sales cycle given our senior level experience and network on both the buy (brand) and sell (property) side of the equation. Unlike most agencies, we choose to exclusively work with one property at a time to ensure we’re laser focused on your assets to drive value and deliver results!

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Business Development

We use our qualified C-Level relationships to deliver strategic new business pipelines and revenue streams. With our Olympic-sized rolodex, we can connect your brand with new partners and customers to create value, resulting in increased sales and market share.

LANDS END
LANDS END
Blake Shelton Collection
AMERICAN FAMILY INSURANCE
AMERICAN FAMILY INSURANCE
Milwaukee Brewers Naming Rights
THE GENERAL INSURANCE
THE GENERAL INSURANCE
G League’s “The Break” Docuseries
JOHNSON CONTROLS
JOHNSON CONTROLS
Milwaukee Bucks Cornerstone Gate
ASCENSION SETON USL
ASCENSION SETON USL
Austin Bold FC Kit
AMERICAN FAMILY INSURANCE
AMERICAN FAMILY INSURANCE
Green Bay Packers DreamDrive
AMERICAN FAMILY INSURANCE
AMERICAN FAMILY INSURANCE
Atlanta United Kit Launch
THE GENERAL INSURANCE
THE GENERAL INSURANCE
Black Entrepreneurs Day
GERMANIA INSURANCE COTA
GERMANIA INSURANCE COTA

Amphitheater Naming Rights

Imagine. Collaborate. Achieve.

TEAM IDEAQUEST

Subject Matter Experts

Our greatest achievements are created by the
power of what we can do together.

TESTIMONIALS

Innovation Through Expertise

We are problem solvers.
At every opportunity, we help our clients create value.

As CMO of a Fortune 100 company, when our organization decided to make strategic investments in sports marketing, I knew we needed help to navigate these waters. We found the perfect partner for this journey with IdeaQuest. From the beginning, Eric Bechtel and the entire IdeaQuest team was fully committed to building a strategic relationship with our company. Their approach was well aligned to our own culture of having immediate impact and delivering near-term results with an eye toward an ambitious long-term vision. They became a part of our team, invested time to learn our business and helped design strategies to address our objectives around brand, market awareness, relevance and growth. Their contributions spanned all aspects of our sports marketing efforts from planning and design through deal-making and execution. The IdeaQuest team quickly earned my trust and respect, and they continue to raise the bar every day. Their expertise is unique, talent immense, relationships remarkable and characters impeccable.

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Kim Metcalf Kupres

Former CMO of Johnson Controls

In the 30 plus years that Eric and I have been friends and worked together, he has always been the most caring, honest, kind and forthright person I have ever known. As a consultant for 24 Hour Fitness, and even today, his integrity is of the highest standard, his ability to perform and deliver exceptional work, and his friendship, is just priceless.

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Mark Mastrov

Founder of 24 Hour Fitness and Chairman of New Evolution Ventures

Eric has been an integral part of our success. One of his many talents is his ability to connect people because they trust him and he is the single most connected human on the planet. He is one degree of separation, not six, to anyone and everyone and we are thrilled to have him on our team.

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Dave Beirne and Buck French

Co-Founders of X10 Capital

Eric and I began our professional career together over 30 years ago. Eric has unparalleled experience and resources in the sports industry. He is committed, professional and gets results - truly someone you can count on.

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George Pyne

Founder and CEO of Bruin Capital

FOUNDED 2001

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